Whitepaper Design · Technical Layout · Various Clients, 2025
These reports were produced for Swiss B2B clients across the logistics, financial, and SaaS sectors.
Functioning as lead magnets, each one frames a specific business problem and positions the client's product or service as the solution.
The design goal in every case was the same: present complex information clearly, build the reader's trust in the brand, and guide them confidently toward the next step.
Each report was built from an existing brand direction, establishing a grid and typographic system that extended it consistently across a varied range of content types: founder letters, problem and solution spreads, numbered process pages, callout sections, testimonials, and closing CTAs.
With every page carrying a distinct layout, the challenge was maintaining a clear hierarchy and coherent visual language throughout, so the reader never has to work to understand where they are or what matters most.
All reports were delivered as print-ready and digital PDFs, with interactive versions linking calls to action directly to the next step in the client journey. Content was handled in German.
"Sofía exceeded my expectations. Her work was professional, detail-oriented, and visually excellent, and she understood the requirements immediately. Communication was smooth, deadlines were always met, and the final results were outstanding."
— Samuel G. | Founder